MURRAY INTERNATIONAL PARTNERS to deliver Innovation Workshop at Genesis Digital 2020

Innovation Workshop announced at Genesis Digital 2020

Dr Michael Murray delivered a webinar entitled Deal Management for Innovators on 08 December 2020 as part of the Genesis Digital 2020 event. The presentation focused on some common preparations which are crucial to the future success of deal-making for start-up and early-stage companies; most critically, emphasising the need to understand where, in the commercial universe, you sit. With an appreciation of your positioning comes the insight into how what you have to offer can be progressed through collaboration or partnering, and what its incipient value might be. From this standpoint many strategic decisions come into sharper focus. For example, based on your commercialisation strategy what forms of intellectual property protection are most useful to you? Do you need to rush to patent something now, or can you wait? Indeed: is patenting actually the right way to go? The presentation concluded with case studies illustrating some of the points made and highlighting the fact that no two deals are ever the same. Getting apparently “similar” deals done always requires an understanding of the peculiarities of the parties involved and their needs at any given time. Consequently, the deal value may be very different than that expected so it is important to know where you are heading from the outset.

If you missed the webinar, you can access it here: https://www.youtube.com/embed/hsivneR7hVM