MURRAY INTERNATIONAL PARTNERS LIMITED
COMMERCIAL STRATEGY
IP VALUATION
DEAL MANAGEMENT
Image Credit: The Royal Society 2020
Deal Assessment
We learn about your technology and its potential to prime innovation or carry a deal.
We carry out detailed primary market assessments aimed at understanding the optimal specification and positioning of your product.
Deal Preparation
Understanding what your product will look like and where it will sit in the market is central to getting the commercialisation strategy right.
Once the commercial strategy is clarified, we develop the intellectual property strategy.
Finally, we determine the valuation of the IP in readiness for a deal.
Deal Execution
Through market assessment and business development we work with you to identify and select potential partners.
We structure the deal and negotiate to achieve appropriate financial and contractual terms.
Breakdown of Services:
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